What Is The New Tech Companies Market Strategy?
Tech is an umbrella term that describes any new and emerging technological practices that are used by humans and/or animals. Technological systems are used in every sphere of human activity: from communications to medicine and from power to leisure. Technology has changed almost everything. It has also changed virtually everything-from the way we work to how we live. Today, most people carry around mobile phones, cameras, laptops, and other technology inside their pockets.
The problem with tech is that it can be destructive-when it is used unethically or when it causes more harm than good. When good intentions are used to create tech, individuals can reap the benefits. However, when bad intentions are used to create tech, individuals can experience real world destruction. One example of this is the “Digg Effect,” which refers to a viral trend in which internet users quickly and enthusiastically share online stories about specific topics. Because the focus is on sharing, there is no editorial control over the content, so it can become viral, sweeping the internet and its users in its wake.
This same principle applies to tech companies. When entrepreneurs and business owners create a product or service based on the tech, they must take responsibility for the consequences. When consumers use a product or service based on the tech, it can be tempting to take advantage of tech culture to market a product or service. However, not all technology companies have the best interests of their customers at heart. Some tech companies have actually implemented policies that could make customers feel bad if they decide to spread negative tech news. Worse yet, some companies have engaged in illegal activities to monetize the spread of negative information online.
In response, tech companies need to do what they can to mitigate the damage that bad tech publicity can do to their reputations and to their businesses. First, tech companies need to draw the line when it comes to being too public in promoting their products and services. If the company promotes a promo using its logo and colors, it doesn’t matter if it’s irresponsible, because it will still be viewed by those who read the promo. However, a tech company that bombs its social media accounts, or spends large amounts of money on ridiculous advertisements may be taking a public-relations beating, even if it’s not technically breaking any laws. It’s important for tech companies to realize that they need to engage with their audience and the community. Consumers need to know that these companies are thinking about them, not only through advertising but also in providing answers and quality goods and services.
Beyond the actions of the company, the consumer should also consider the impact of tech culture. For instance, one of the ways that tech companies create technology is by opening up their lines of communication with the communities that they serve. Consumers need to feel like they can voice their opinions, or suggestions about the products and services that the company is offering. The creation of a social space on the company’s website could engage consumers in a conversation about their ideas and opinions. Some have suggested the creation of tech events where consumers can create a forum and submit questions for the creators to answer. This would encourage tech companies to develop an open dialogue rather than silo their interactions with the public.
Perhaps the most important consideration for businesses like Apple and Microsoft is not what kind of tech companies they are, but rather what kind of tech companies they could become. Both of these companies are leaders in new tech companies that have the potential to reshape the industry. In the new tech world, tech companies can’t afford to simply rely on being the “go to guy” for a particular niche market. They need to be open to being flexible and willing to consider other ideas that might be more lucrative. Business models that include a variety of interests are always the better way to go.