Managing Online Reputation Management
Everyone knows what a newspaper and a news bulletin are. But, many may not realize that they are two very different types of media. Newspapers and news papers are typically available to all the public and are widely read. They are often delivered to homes and business premises for people to read at any time during the day. News broadcasts are put out by specific newspapers or media outlets.
Any story of public interest, which is readily available to the public. Examples of news items that fall into this category include breaking news (scheduled broadcast) and non-breaking news (weekend edition). Breaking news includes major political and economic stories, which are internationally covered. Good news, on the other hand, is simply information that is good for the body of knowledge that is the public’s perception of current events.
All news items that are read are based on several underlying values. The values of newsworthiness, the objectivity of the reporting, and the audience are each key factor in determining what news is deemed as relevant and important. In terms of audience, the general audience will determine what is newsworthy and what is not. It is very difficult to please everyone and news is about changing values, perceptions, and opinions. Professional journalists and news anchors are professionals who work to satisfy the various important and necessary values of the reader, the viewer, and the newsroom staff.
As an example, take the recent furor over a massacre of wolves in Wyoming. At first glance, it appears that there were multiple wrongdoings, conflicting reports, and motives that caused the tragic event. On further inspection, however, the fact that only one person was killed makes it clear that the mistake was made by a local rancher whose personal knowledge of the game was limited. The journalistic ethics of the media (all forms of news) reflect on these facts and the news evaluation processes used by journalists and news outlets. While local reporters tried hard to adhere to a set of journalistic news values for the purpose of providing accurate information to readers, their personal and professional news selections reflect upon the value judgments they made throughout the process of obtaining and reporting information.
Therefore, the reputation management challenges facing the modern media organisation are far more complex and diverse than the media professionals who created and shaped their news output over the decades. Today’s journalists face different questions about how to meet the changing needs of the public through accurate and timely news content. These concerns are now being addressed by news organisations through the implementation of quality assurance in their newsrooms. There has been an increased focus on the validity of online and offline news outputs. As a result, journalists are often required to demonstrate their ability to fulfil a certain set of standards that have been established as part of the profession. Quality assurance is now a major factor in ensuring that journalists meet certain professional criteria and work to satisfy the increasing demands for media quality.
It is important to remember that the news industry has adapted to changes over time and journalists today must not be afraid of including quality considerations when formulating their news values and strategic business plans. The key to success is in the effective use of information, content analysis and integrated media planning processes. As the global business environment continues to evolve, news organisations must continue to incorporate the ethics of information, news value and business news prioritisation into the work they do.